Deskripsi
Get To Know Aisha Syifa Maudina
A data-driven performance marketing specialist with a strong execution mindset, Aisha—often called Sasa—has spent over five years helping brands across industries—ranging from e-commerce and beauty to education and tech—grow through strategic, scalable digital advertising. Certified by Meta, TikTok and Google, she has managed over IDR 1B in monthly ad spend, consistently delivering high-impact results across paid platforms like Meta Ads, Google Ads, TikTok & Marketplace Ads. For Sasa, performance marketing isn’t just about numbers—it’s about building meaningful connections through campaigns that convert and strategies that last.
Currently, Sasa leads as Digital Marketing Section Head at Boleh Dicoba Digital, where she oversees multi-platform advertising strategies, guides a team of specialists, and drives results that account for up to 70% of total GMV for her clients. She’s also helped brands earn top recognition in TikTok for Business campaigns, proving her strength in both creative and analytical execution. From optimizing acquisition funnels to maximizing ROAS, Sasa brings structure, insight, and curiosity to every campaign.
Outside of her day-to-day role, Sasa loves exchanging ideas with fellow marketers, consulting with growing brands, and sharing her knowledge through speaking engagements and digital marketing trainings. Whether it’s a workshop, webinar, or panel talk, she’s passionate about sparking learning moments and helping others scale with confidence. If you’re into campaign experiments, retention strategies, or simply want to talk performance wins and lessons, Sasa is always up for a good conversation.