How to Create, Selling & Scaling Digital Product

Apa yang akan kamu dapatkan?

4 Bacaan Β Β 

Lihat Detail

Pemateri

Zidni Kadir

Zidni Kadir

Co Founder Remarketing - Manage Business & Growth

Zidni Kadir is a growth strategist and ecosystem builder specializing in subscription businesses, community-led growth, and performance-driven scaling. With over a decade of experience across marketing, business intelligence, and product strategy, he is known for building sustainable, data-backed growth engines across media, education, and fitness industries. He previously led Subscription Growth at Kompas.id, where he focused on scaling digital subscriptions, improving retention, and increasing customer lifetime value through product, marketing, and analytics alignment. Zidni is the Founder of Remarketing ID β€” an ecosystem combining structured learning, community support, and real execution guidance for early-career digital professionals. The platform bridges the gap between theory and real-world growth execution. He is also the Founder of Padel Rebel, a growing padel equipment rental brand built around convenience, community, and performance. In parallel, he leads Growth Strategy at 20FIT, focusing on demand generation, operational dashboards, retention systems, and performance marketing optimization. As a speaker, Zidni has represented Indonesia at global forums including WAN-IFRA, sharing insights on subscription media, emerging markets, and sustainable audience monetization. He operates at the intersection of strategy and execution β€” building growth systems that are measurable, scalable, and community-powered.

Satya Raka

Satya Raka

Co Founder Remarketing Manage community & Learning Experience

Satya Rakasiwi is a marketing leader and digital strategist with a strong track record in brand growth, audience engagement, and performance-driven campaigns. She currently serves as Head of Marketing at Agreya Coffee, where she leads integrated marketing initiatives to drive brand visibility, customer acquisition, and revenue growth in the competitive F&B sector. Satya is also a Platform Initiator at Remarketing ID, where she helps build and grow learning platforms and communities for digital marketers and practitioners. In this role, she focuses on fostering relevant, actionable insights and skills through digital content, live sessions, and community engagement. Known for blending strategic thinking with hands-on execution, Satya shares practical frameworks and insights on digital marketing, social media performance, brand positioning, and content that drives both engagement and business results. Her perspective emphasizes measurable impact β€” from campaign performance to optimizing customer touchpoints across channels.

Deno Putra

Deno Putra

Co Founder Remarketing manage marketing & Content

Deno Putra is a digital marketing leader and growth strategist with 8+ years of experience building performance-driven marketing systems across paid media, CRM, lifecycle growth, and content strategy. He combines analytical rigor with creative execution to grow brands and optimize customer journeys from awareness to retention. As Co-Founder of Remarketing ID, Deno leads Marketing and Content strategy β€” developing multi-channel campaigns, crafting high-impact content, and structuring growth playbooks that help businesses and practitioners scale. He’s known for designing integrated touchpoints across Meta ads, email marketing, social media, and community engagement to deliver measurable results. Outside Remarketing ID, Deno has driven growth marketing initiatives at established brands, including leading cross-channel experiments across CRM, paid media, and customer acquisition efforts. His work balances data-informed optimization with creative storytelling to fuel both short-term performance and long-term brand equity. Deno regularly shares practical frameworks, tactical insights, and real-world case studies that help marketers improve campaign impact, audience engagement, and marketing automation β€” blending strategy with execution in every project.

Azhar Luthfi

Azhar Luthfi

Co Founder Remarketing manage technology & Automation + AI

Azhar Luthfi is a growth, CRM, and automation specialist with a passion for building scalable systems that drive customer acquisition, retention, and lifecycle growth. He combines data-informed strategy with hands-on execution in CRM workflows, automation pipelines, and AI-powered growth solutions. He currently focuses on growth and automation at 20FIT and related ventures, where he designs and optimizes CRM systems, automation flows, and AI integration to enhance activation, conversion, and retention across digital touchpoints. Azhar is also the Co-Founder of Remarketing ID and Visedu.id, where he leads technology, AI, and automation initiatives. In these roles, he helps build the operational backbone of Remarketing’s ecosystem β€” from automation stack architecture and CRM workflows to AI-assisted growth tools that power member acquisition and engagement. Azhar bridges technical systems with strategic growth thinking β€” turning manual processes into automated, data-driven engines that scale.

Deskripsi

πŸš€ FOUNDER CLASS
How to Create, Sell & Scale Digital Products

By Founders of Remarketing ID

4 Sessions. 4 Founders.
From idea β†’ product β†’ launch β†’ optimization.

Bukan kelas motivasi.
Ini blueprint real untuk bangun, jual, dan scale digital product β€” langsung dari founder yang sudah 3+ tahun running & monetizing produk digital.

Kenapa Founder Class Ini Dibuat?

Banyak orang punya skill.
Banyak juga yang punya audience.
Tapi sedikit yang benar-benar punya product.

Konten bisa viral.
Tapi product menciptakan asset.

Founder Class ini dirancang untuk membantu mengubah:

Skill β†’ Offer β†’ Revenue β†’ System

Bukan cuma bikin produk.
Tapi bikin produk yang laku, bisa di-scale, dan punya backend growth engine.

πŸ“š SILABUS PROGRAM

πŸ“ SESSION 1 β€” Clarity & Monetization Framework
With Zidni
Stop Making Content. Start Building Assets.

Kalau digital product cuma dipikir sebagai β€œmateri yang dijual”, hasilnya biasa.

Di sesi ini dibangun growth engine dengan framework:

RMTN Framework

R β€” Recognize
No clarity, no revenue.
Menentukan objective bisnis & pain paling urgent.

M β€” Mutualize
Product is positioning.
Bangun win–win ecosystem, bukan sekadar transaksi.

T β€” Transform
No transformation, no transaction.
Outcome yang jelas. Promise yang measurable.

N β€” Nurture
First sale is marketing. Repeat sale is system.
Relationship > hype launch.

Yang juga dibahas:

  • Model produk realistis untuk first-time founder
  • Comparison Mayar, Utas & Lynk
  • Simple validation sebelum produksi

πŸ“ SESSION 2 β€” AI-Powered Product Creation
With Luthfi
From Identity to Product.

Produk yang laku bukan ikut tren.
Tapi hasil dari clarity + positioning + execution cepat.

Session ini dibagi menjadi 4 tahap:

1️⃣ Identity Mapping (I-M-A Matrix)

Identity – Market – Asset
Menemukan sweet spot antara skill & market demand.

2️⃣ Product Menu Strategy (V-E-C Scale)

Value – Effort – Complexity
Memilih format produk paling scalable dengan effort terendah.

3️⃣ ANGAN β€” Your AI Co-Founder

Custom GPT untuk mengubah profil personal menjadi:
Nama produk, struktur isi, dan USP secara instan.

4️⃣ Live Execution

Studi kasus pembuatan produk digital β€œCouple Card Game”
Live demo Canva Bulk Create + AI workflow.

πŸ“ SESSION 3 β€” Distribution & Revenue Acceleration
With Deno
From Product β†’ Revenue Engine

Karena produk tanpa distribution = hobi.

Struktur sesi:

1️⃣ Offer Readiness Framework

Offer β†’ Angle β†’ Audience β†’ Channel

2️⃣ Conversion Hub Strategy

Meta Ads β†’ lynk.id β†’ Purchase

3️⃣ Campaign Blueprint

1 Campaign
3 Ad Set
3 Creative Angle
(Problem-based, Desire-based, Authority-based)

4️⃣ Creative Testing System

Test β†’ Kill β†’ Improve β†’ Scale

5️⃣ Budget Allocation Basic

Testing β†’ Scaling logic untuk founder pertama kali ads.

πŸ“ SESSION 4 β€” Backend Growth & LTV
With Raka
From Revenue β†’ Growth Engine

Scale bukan soal tambah traffic.
Tapi soal menaikkan revenue dari customer yang sudah ada.

Struktur sesi:

1️⃣ Backend Mindset

Revenue sekali = campaign
Revenue berulang = business

AOV Γ— Frequency Γ— Retention = LTV

2️⃣ Price Ladder System

Lead Magnet β†’ Entry β†’ Core β†’ Upsell β†’ High Ticket β†’ Community

3️⃣ Upsell & Bundling Strategy

Core Product β†’ Result Gap β†’ Upsell as Accelerator

4️⃣ Trust Engine & Community Loop

Community = retention infrastructure

5️⃣ Retention Metrics

Repeat rate, AOV, LTV vs CAC.

🎯 Outcome:
Price ladder + 1 upsell draft + backend growth blueprint.

Siapa yang Harus Ikut?

  • Marketer yang mau punya asset
  • Creator yang mau monetisasi serius
  • Early career yang mau side income scalable
  • Siapa pun yang ingin berhenti jual waktu

Kalau 2026 belum punya digital product,
pertanyaannya bukan β€œbisa atau tidak”.

Tapi β€œkapan mulai?”

Founder Class.
Build it. Launch it. Scale it.

Konten

Session 1 - RMTN Method: Recognize, Mutualize, Transform, Nurture, Your Way to a Profitable Digital Product bt Zidni Kadir, Co-Founder Remarketing

Recording & Deck

Bab 2 : Create, Structure, and Launch Your First Digital Product in 6 Hours by Azhar Luthfi, Co-Founder Remarketing

Recording & Deck

Bab 3: How to Sell Your Digital Product Using Paid Ads (Even as a Beginner) by Deno Putra, Co-Founder Remarketing

Recording & Deck

Bab 4 : Stop Chasing New Customers. Make More From The Ones You Have by Satya Rakasiwi, Co-Founder Remarketing

Recording & Deck

Manfaat yang didapat

Digital Product Siap Launch

Peserta memiliki 1 produk digital yang sudah tervalidasi, terstruktur, dan siap dijual ke market β€” bukan sekadar ide atau outline.


Offer & Positioning yang Tajam

Mampu menentukan objective bisnis, audience pain, serta merancang offer dengan transformation yang jelas dan monetizable.


Campaign Ads Terstruktur

Mampu menjalankan 1 campaign Meta Ads dengan 3 creative angle berbeda serta memahami logic test, kill, dan scale.


Sistem Upsell & Price Ladder

Peserta mampu mendesain struktur produk bertingkat (price ladder) dan membuat minimal 1 strategi upsell untuk meningkatkan revenue tanpa menambah traffic....

Lihat Detail

Pemateri

Zidni Kadir

Zidni Kadir

Co Founder Remarketing - Manage Business & Growth

Zidni Kadir is a growth strategist and ecosystem builder specializing in subscription businesses, community-led growth, and performance-driven scaling. With over a decade of experience across marketing, business intelligence, and product strategy, he is known for building sustainable, data-backed growth engines across media, education, and fitness industries. He previously led Subscription Growth at Kompas.id, where he focused on scaling digital subscriptions, improving retention, and increasing customer lifetime value through product, marketing, and analytics alignment. Zidni is the Founder of Remarketing ID β€” an ecosystem combining structured learning, community support, and real execution guidance for early-career digital professionals. The platform bridges the gap between theory and real-world growth execution. He is also the Founder of Padel Rebel, a growing padel equipment rental brand built around convenience, community, and performance. In parallel, he leads Growth Strategy at 20FIT, focusing on demand generation, operational dashboards, retention systems, and performance marketing optimization. As a speaker, Zidni has represented Indonesia at global forums including WAN-IFRA, sharing insights on subscription media, emerging markets, and sustainable audience monetization. He operates at the intersection of strategy and execution β€” building growth systems that are measurable, scalable, and community-powered.

Satya Raka

Satya Raka

Co Founder Remarketing Manage community & Learning Experience

Satya Rakasiwi is a marketing leader and digital strategist with a strong track record in brand growth, audience engagement, and performance-driven campaigns. She currently serves as Head of Marketing at Agreya Coffee, where she leads integrated marketing initiatives to drive brand visibility, customer acquisition, and revenue growth in the competitive F&B sector. Satya is also a Platform Initiator at Remarketing ID, where she helps build and grow learning platforms and communities for digital marketers and practitioners. In this role, she focuses on fostering relevant, actionable insights and skills through digital content, live sessions, and community engagement. Known for blending strategic thinking with hands-on execution, Satya shares practical frameworks and insights on digital marketing, social media performance, brand positioning, and content that drives both engagement and business results. Her perspective emphasizes measurable impact β€” from campaign performance to optimizing customer touchpoints across channels.

Deno Putra

Deno Putra

Co Founder Remarketing manage marketing & Content

Deno Putra is a digital marketing leader and growth strategist with 8+ years of experience building performance-driven marketing systems across paid media, CRM, lifecycle growth, and content strategy. He combines analytical rigor with creative execution to grow brands and optimize customer journeys from awareness to retention. As Co-Founder of Remarketing ID, Deno leads Marketing and Content strategy β€” developing multi-channel campaigns, crafting high-impact content, and structuring growth playbooks that help businesses and practitioners scale. He’s known for designing integrated touchpoints across Meta ads, email marketing, social media, and community engagement to deliver measurable results. Outside Remarketing ID, Deno has driven growth marketing initiatives at established brands, including leading cross-channel experiments across CRM, paid media, and customer acquisition efforts. His work balances data-informed optimization with creative storytelling to fuel both short-term performance and long-term brand equity. Deno regularly shares practical frameworks, tactical insights, and real-world case studies that help marketers improve campaign impact, audience engagement, and marketing automation β€” blending strategy with execution in every project.

Azhar Luthfi

Azhar Luthfi

Co Founder Remarketing manage technology & Automation + AI

Azhar Luthfi is a growth, CRM, and automation specialist with a passion for building scalable systems that drive customer acquisition, retention, and lifecycle growth. He combines data-informed strategy with hands-on execution in CRM workflows, automation pipelines, and AI-powered growth solutions. He currently focuses on growth and automation at 20FIT and related ventures, where he designs and optimizes CRM systems, automation flows, and AI integration to enhance activation, conversion, and retention across digital touchpoints. Azhar is also the Co-Founder of Remarketing ID and Visedu.id, where he leads technology, AI, and automation initiatives. In these roles, he helps build the operational backbone of Remarketing’s ecosystem β€” from automation stack architecture and CRM workflows to AI-assisted growth tools that power member acquisition and engagement. Azhar bridges technical systems with strategic growth thinking β€” turning manual processes into automated, data-driven engines that scale.

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