Beginner’s Guide: Setup Basic & Fundamentals of Meta Ads

A growth marketer and digital strategist passionate about data-driven marketing, Deno has spent over 6 years helping media, retail, F&B, and e-commerce brands achieve meaningful and sustainable growth. From crafting CRM strategies and optimizing acquisition funnels to orchestrating multi-channel campaigns, he believes that growth is not about lucky shots, it’s the result of consistent experimentation, automation, and collaboration. Currently, Deno serves as a **Senior Growth Marketer at Kompas.id**, leading cross-channel marketing experiments (WhatsApp, Email, Paid Ads, Pop-ups, Influencers) that consistently drive subscriber growth of over 1,000 new users each month. He has also successfully scaled campaigns like the Allo Bank Festival to 100K followers and 30K app downloads in just months, and implemented Always-On strategies at Melandas, boosting sales by 8% within three months. Beyond the corporate world, Deno works as a freelance digital strategist and consultant for various brands, designing campaign strategies, optimizing content funnels, and integrating automation tools to improve retention and budget efficiency. For him, impactful marketing is measurable marketing, one that can be evaluated and continuously improved based on data. Deno is always open to collaboration, growth hacking discussions, or simply sharing stories about challenges and insights in digital marketing. If you want to dive deeper into retention, automation, or campaign performance, he’s ready to brainstorm and deliver real growth results.